Sample SaaS Co.

Replatform without losing the rankings

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The situation

The client was moving a 40,000-URL marketing site onto a new platform. Previous migrations at the company had each cost 30–50% of organic traffic.

What we did

We mapped every indexable URL before the move, built a redirect specification that survived contact with the new platform’s routing, and held a crawl budget freeze during the cutover window.

The outcome

Traffic dipped 2% for eleven days and then recovered past the previous baseline.

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